In 2016, the global average number of cards held will reach 6

In 2016, the global average number of cards held will reach 6
    According to incomplete statistics, the average number of cards held per person nationwide in China is 4, and globally the average is 5 cards. It is estimated that by 2016, the global average number of cards will reach 6. Therefore, the demand for cards is expected to gradually increase. The main reason is that the benefits cards bring to people are considerable. Those with cards can enjoy discounts, while customers without cards must pay 100% in full. This situation creates significant space for the card market. Many merchants rely on membership cards to support their mall operations. The main reason is that after customers recharge into the membership card, they don't spend all their money every time; the remaining amount serves as a turnover for merchants' funds. In this way, a company survives like this. It can be said to be a win-win situation. Therefore, cards bring the following benefits to businesses and companies:

1. Corporate Promotion
    After the company has issued a batch of membership cards, users can get a membership card when they make purchases. With the membership card, users can get discounts, points, or participate in promotional activities launched by merchants. On one hand, it helps retain existing customers and also attracts new ones. When new customers hold the card, they will show it to others, and after seeing it, they might come back to shop again. This serves as a form of promotion.

2. Earn the cost of card issuance
    We know that if products are mass-produced, the price is very cheap. For example, if a merchant sells a card for 10 yuan, the cost is only a few dimes. So, if a merchant orders a batch of 1,000 membership cards and sells them all, they can earn 10,000 yuan, which is a very generous reward. Therefore, membership cards can bring huge benefits to businesses.

Membership services are also a popular service management model nowadays, which can increase customer return rates and boost customer loyalty to the company. Many service industries adopt this service model, and the membership system is mostly manifested as membership cards. A company-issued membership card acts like a business card. The card can be printed with the company's logo or logo to promote the company's image, making it an ideal medium for company advertising. At the same time, issuing membership cards can attract new customers, retain existing ones, enhance customer loyalty, and also enable functions like discounts, points, and customer management. This is a practical and feasible way to increase efficiency.
A membership card, literally, is a card held by a member. The scope of membership usage is even broader, with various consumer centers such as shopping malls, hotels, and entertainment venues all possessing membership certification. Membership cards are a major traditional marketing tool in modern civilized society. They first appeared in European entertainment venues and clubs, but with the rapid development of the internet, membership cards have entered the internet and are now highly regarded and welcomed by many internet users. It can be said that membership cards are the most effective way for merchants to lock in customer base.