Membership card creation can make your customers more loyal
2014-11-30 · Membership card creation can make your customers more loyal; Nowadays, more and more people are using membership cards. Most people know that membership cards are generally seen as a status symbol that allows them to enjoy more services and discounts. This is because merchants are running promotions and discounts as part of these promotions.
Nowadays, more and more people are using membership cards. Most people know that membership cards are generally seen as a status symbol that allows them to enjoy more services and discounts. This is because merchants are running promotions and discounts as part of these promotions.
For example, if you go to a shoe store and spend 500 yuan, the staff will give you a membership card and tell you that next time you visit, you'll get a discount, like 20% off. Thinking about it, even if you spend over 500 yuan and get 20% off, you save 100 yuan, so they give you a membership card; When I went to a clothing store to buy clothes, the manager told customers with membership cards that they could enjoy a 30% discount, and that spending a certain amount could get a membership card, so I got another one; When shopping at the store, the prices enjoyed by members and non-members are clearly discounted. The longer you buy, the more you save, and you can even exchange points for gifts. So I got a store membership card, and as more merchants spend, I gradually accumulated different membership cards in my bag.
I believe everyone has had such experiences. During an investigation at the entrance of a certain supermarket, Ms. Zhao said she lives nearby and often comes to the supermarket to shop. She has also obtained a membership card. Since getting a membership card, she comes to this supermarket whenever she needs to buy things, never thinking about anywhere else unless it's something not available at the supermarket. She laughed and said she has become a loyal fan of the supermarket. Ms. Zhao also said that the points she accumulated from last year's shopping were used to buy a whole barrel of oil, and during National Day, she even exchanged two movie tickets, which further strengthened her loyalty to the supermarket.
After two hours of investigation, it was found that 80% of the customers entering and leaving had already purchased membership cards for the supermarket, and the daily flow of people was continuous. The supermarket manager said that since they introduced the membership card, the number of customers has increased, sales have increased, and performance has improved.
Therefore, membership cards are one of the best ways for merchants to make their customers more loyal.
For example, if you go to a shoe store and spend 500 yuan, the staff will give you a membership card and tell you that next time you visit, you'll get a discount, like 20% off. Thinking about it, even if you spend over 500 yuan and get 20% off, you save 100 yuan, so they give you a membership card; When I went to a clothing store to buy clothes, the manager told customers with membership cards that they could enjoy a 30% discount, and that spending a certain amount could get a membership card, so I got another one; When shopping at the store, the prices enjoyed by members and non-members are clearly discounted. The longer you buy, the more you save, and you can even exchange points for gifts. So I got a store membership card, and as more merchants spend, I gradually accumulated different membership cards in my bag.
I believe everyone has had such experiences. During an investigation at the entrance of a certain supermarket, Ms. Zhao said she lives nearby and often comes to the supermarket to shop. She has also obtained a membership card. Since getting a membership card, she comes to this supermarket whenever she needs to buy things, never thinking about anywhere else unless it's something not available at the supermarket. She laughed and said she has become a loyal fan of the supermarket. Ms. Zhao also said that the points she accumulated from last year's shopping were used to buy a whole barrel of oil, and during National Day, she even exchanged two movie tickets, which further strengthened her loyalty to the supermarket.
After two hours of investigation, it was found that 80% of the customers entering and leaving had already purchased membership cards for the supermarket, and the daily flow of people was continuous. The supermarket manager said that since they introduced the membership card, the number of customers has increased, sales have increased, and performance has improved.
Therefore, membership cards are one of the best ways for merchants to make their customers more loyal.
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