Introduction to the forms and marketing methods of voucher cards

The use of voucher cards is becoming increasingly common, and the forms of adoption are diverse. Below are two commonly used methods:

1. Cash card types are similar to nationwide membership marketing like McDonald's or KFC, treating all consumers as their own members. By analyzing the characteristics of certain consumers and promoting them, they identify the characteristics of certain members (which is actually an application of the 3-7 theory). Marketing targets this group, but the premise is that the company must influence the overall consumer base, such as having high recognition in the region or having many stores. These have many restrictions.

2. Another type of gold card is marketing activities by developing its own members and analyzing their consumption characteristics. This approach is more suitable for a large number of small and medium-sized enterprises and companies with limited geographic distribution.

Voucher cards help merchants conduct effective promotions, increase user experience, thereby enhancing customers' favorability toward your brand, store, and products, thereby encouraging repeat sales. There are several marketing methods for voucher cards:

1: Voucher cards were not created by China, but were learned from countries with developed market economies. Moreover, the more developed a country is, the more types of vouchers there are and the more widely used they are. From this perspective, voucher cards are not a social trend issue but an economic phenomenon, or rather, a marketing method widely used by other countries. Voucher cards have various functions and forms and should not be uniformly suppressed. For example, some large malls offer vouchers for "buy 100 RMB, get ×× RMB" vouchers before the Spring Festival. Although they are also types of vouchers, they are actually merchants conveying benefits to consumers;

2: For example, monthly, quarterly, and annual cards issued by industries such as catering, entertainment, and beauty and hairdressing are actually prepayments by consumers, and the cards they hold can be interpreted as proof of payment.

Production is also a craft. Professional card companies should be found to produce them. Currently, some well-known domestic card companies include "Only Make Cards," which are all specialized in producing and manufacturing credit cards.