How beauty salons use membership cards to turn new customers into loyal customers
2016-01-28 · According to authoritative research, since 79% of a salon's revenue comes from existing customers, as long as it retains existing customers while attracting new ones, it can achieve profitability. Extensive practical experience has proven that the most direct way to turn new customers into regular customers is to promote membership cards. Once customers accept membership cards, they have a high chance of becoming loyal customers. Therefore, effectively promoting hair salon membership cards is the responsibility of both the manager and every employee.
How beauty salons use membership cards to turn new customers into loyal customers
According to authoritative research, since 79% of a salon's revenue comes from existing customers, as long as it retains existing customers while attracting new ones, it can achieve profitability. Extensive practical experience has proven that the most direct way to turn new customers into regular customers is to promote membership cards. Once customers accept membership cards, they have a high chance of becoming loyal customers. Therefore, effectively promoting hair salon membership cards is the responsibility of both the manager and every employee.
First, determine your marketing strategy. Setting membership card types is very important, such as the well-known discount card, which is the favorite among consumers. Usually, it's decided based on actual conditions like 20% or 15% off, so customers can truly feel the value. But this is a method almost every beauty salon uses, and it can seem uncompetitive. In addition to discount cards, it offers a wider variety of options such as stored-value cards, multi-use cards, and package cards. By setting up discount plans through membership management software, customers can feel the benefits of membership. Currently, Haodian's membership management system supports simultaneous operation of multiple cards.
A good promotion plan also requires a personalized membership card. Our company undertakes various high-end membership card productions, including transparent cards, LAS cards, laser cards, gold cards, metal cards, and more.
According to authoritative research, since 79% of a salon's revenue comes from existing customers, as long as it retains existing customers while attracting new ones, it can achieve profitability. Extensive practical experience has proven that the most direct way to turn new customers into regular customers is to promote membership cards. Once customers accept membership cards, they have a high chance of becoming loyal customers. Therefore, effectively promoting hair salon membership cards is the responsibility of both the manager and every employee.
First, determine your marketing strategy. Setting membership card types is very important, such as the well-known discount card, which is the favorite among consumers. Usually, it's decided based on actual conditions like 20% or 15% off, so customers can truly feel the value. But this is a method almost every beauty salon uses, and it can seem uncompetitive. In addition to discount cards, it offers a wider variety of options such as stored-value cards, multi-use cards, and package cards. By setting up discount plans through membership management software, customers can feel the benefits of membership. Currently, Haodian's membership management system supports simultaneous operation of multiple cards.
A good promotion plan also requires a personalized membership card. Our company undertakes various high-end membership card productions, including transparent cards, LAS cards, laser cards, gold cards, metal cards, and more.
Request a quote
Get a quote plan
Just state your usage scenario and we can provide you with a quote! Thank you for your cooperation!