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Why do cinemas use membership cards for production?

2013-05-24 · Why do cinemas use membership cards for production?

    Nowadays, many cinemas have started using cards. Most cinemas use membership cards, which use membership points to make purchases. We see that many cinemas without membership cards have very high movie prices. Non-members can go to the movies for 70-100 yuan, while customers with membership cards only need 20-40 yuan, which is more than half the price compared to non-members. Why is this? Let me explain the situation to you.
Why are movies expensive for non-members?
    This is because cinemas need to invest in manpower, materials, utilities, and utilities—not to mention the real money. Mainly, cinemas need a large sum of money to buy genuine films from producers. Some popular films or those directed by famous directors require at least 100 million yuan in investment, so directors need to sell their films. The buyers are cinemas across the country, who then sell the purchased films to audiences. So it's a layer-by-layer chain. If non-members watch a movie, they might not come again. Cinemas spend so much money, so they can't just let viewers watch once and then stop, so they try every possible way to get customers to come and watch the movie.
    At first, piracy was rampant, and any movie could be watched on websites dedicated to movie screening. This led many people to search online for movies because they were cheaper than cinemas. Although the quality wasn't as good, it still met most needs. This led to some cinemas being completely empty, causing huge losses. So they began to stand up against piracy. After many events, after so many years, the situation of piracy has greatly improved.
    Piracy has been effectively suppressed, and people have flocked to cinemas to watch movies. But since the investment in movies bought at cinemas is so high, if consumers need to pay over a hundred yuan each time to watch a movie, then business is only temporary. What can be done? This led to the emergence of membership card consumption.
Why use it?Membership card productionIs it much cheaper to spend money?
    As mentioned earlier, cinemas will try every possible way to get customers to watch movies, but the cost per screening is so high that many consumers are unwilling to bear it. So they introduced a membership card system. The rule is that you must top up at least 100 yuan to your membership card to enjoy half the price compared to non-members. In other words, non-members need 100 yuan per movie, while members only need 30 yuan per movie. This means that for the same 100 yuan, members can watch three movies. Non-members could only watch once, so the membership card business in cinemas started to pick up, and everyone started topping up their cards. This makes cinema cash flow very flexible. Cinemas can use the money to invest in other businesses, such as opening a new cinema. Although a film is a relatively large investment, all the investment is shared equally among the cinema's members. This creates a win-win situation, allowing customers to enjoy discounted prices they previously couldn't enjoy. Cinemas can continuously introduce new films, and the money is shared among members. The funds can also be invested in other industries. This is a dream come true for cinemas.
After all this, which card is best to use in cinemas?
    Actually, what card you use doesn't matter; what matters is that the card can offer discounts. If cinemas didn't have a membership system, things would quickly return to when piracy was rampant. After all this, if you don't know where to make membership cards, you can contact me. My QQ is 1755194218, and you can also make them on my website. I have very rich experience in the card-making industry and am willing to sincerely serve everyone. Search for "zhizuoka only makes cards." You can find my website. This is my original work. Reposters, please do not delete my contact information. I am just trying to survive in society. Please do not drive me to the extinction.
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