Here's how to use membership card promotions

　　Set up checkpoints reasonably
　　
　　For membership recharge cards, the card limit setting is quite particular. The minimum and highest checkpoints are not arbitrarily designed. The lowest card item represents the membership threshold, while the highest card represents the store's level of quality. As for the exact amount, we still need to refer to the spending habits of existing customers. When I checked customer profiles and found that most customers spend over 10,000 yuan a year at Meili Jiayuan, I was truly excited—the spending potential is truly impressive! So, we set the card items as 2980 yuan, 4980 yuan, 9800 yuan, 12980 yuan, 19800 yuan, and 39800 yuan respectively.                       Membership card productionClick here
　　
　　The main purpose is to encourage customers to apply for three types of cards: 4980 yuan, 9800 yuan, and 12980 yuan. First, they meet the spending range of most customers, and second, they can get more savings, making it easier to get a card. The 19,800 yuan and 39,800 yuan card entries are set for comparison; whether someone actually applies or not doesn't matter. Because we all know that the highest card is usually handled by very few or no customers, customers have become accustomed to applying for intermediate cards. As for the 2980 yuan card, it is entirely designed to distance itself from the later card types and also to cater to a segment of low-spending consumers.
　　
　　Generous card application discounts
　　
　　Ultimately, whether a customer can get a card depends most on whether they feel the benefits of recharging and getting a card can bring. Customers will have their own calculations in this regard. For exclusive stores, on one hand, it's a discount on product purchases; on the other, it's the added value that members should enjoy. Therefore, customers who apply for membership recharge cards can enjoy discounts, new product experiences, birthday gifts, appreciation feedback, monthly surprises, and friendly links, among other added value. Regarding discounts for members, starting from the 2980 yuan card, the discounts are 12%, 83%, 28%, 3%, and 3%, respectively.
　　
　　The monthly surprise refers to the extra gifts given each month, while the new product experience means giving new products free trial packs. The gratitude feedback is set at card amounts of 200 yuan, 400 yuan, 1000 yuan, 1500 yuan, 2000 yuan, and 5000 yuan respectively. In other words, suppose a customer applies for a 9,800 yuan card, but the actual credit limit is 10,800 yuan. Friendly links are meant to encourage customers to bring in new customers, and if members refer friends or family to join, both members and friends enjoy a 5% cashback on the card purchase amount.
　　
　　Highly "effective" on-site transaction measures
　　
　　Whether customers can close deals after entering the store is the most crucial factor. For a large number of customers who have just made purchases during International Women's Day, we have established a policy for how many and a half to buy into a membership card for the holiday. For example, if a customer spends 2,000 yuan on International Women's Day, now their membership card has an extra 1,000 yuan on their card. This makes customers feel like they're getting a great deal. Additionally, customers who pay in full on site will be allowed another lottery, with prizes being selected specialty products from the store. To encourage employees, a team day reward was set up on the spot: 100 yuan for daily sales over 5,000 yuan, 500 yuan for 10,000 yuan, and 1,000 yuan for 20,000 yuan. This is an extra reward beyond the regular commission, awarded to the whole team. You can spend or share the money.
　　
　　Encourage customers to buy new products and consume cards
　　
　　The purpose of getting customers to apply for a card is to encourage them to purchase new products. When customers enter the store, the first step is to introduce the new products, but when guiding them, they complete the purchase by "signing up for a membership recharge card." Customers can only use up their card after buying new products, and only when the balance on the card is used up can they renew and continue spending.
　　
　　Through these step-by-step planning measures, unexpectedly, in just one week, the revenue of Hunan Huaihua Charming Home's specialty store-run membership recharge cards fell short by more than 20,000 yuan by more than 20,000 yuan. The new products Mr. Liu had stocked up were sold out. Although the profit margin is a bit thin, it still converts goods into RMB, easing financial pressure.