Does making membership cards really attract customers?

Does making membership cards really attract customers?
    Nowadays, shopping malls, supermarkets, hotels, and other venues of a modest scale all have their own membership cards. There is a reason for this. The biggest factor is that membership card production can attract customers to come and spend, which every business is happy to see. So why is that?Membership card productionI mainly attribute these reasons to attracting customers to make purchases.
Reason 1: Membership cards can enjoy discounts for non-members
    Many merchants deeply understand that doing business is about making customers feel like they're getting a bargain. Once customers feel they're getting a deal, they'll keep coming back to shop. For example, if a mall doesn't have a membership card, for example, if a non-member buys the same item for 10 yuan, a member can get it for 8 or even 7 yuan. This way, customers feel they've saved a few yuan and are happy and willing to buy.
Reason two: brand effect
    Many big brands and chain stores target mid-to-high-end customers, so their products are popular in the market. If these brands also launch their own membership cards or rename them,VIP cardJust look at the effect. I guarantee you'll have a long line every day when you come here, because their service and reputation are excellent. If I get a membership card here, I can show off my class, and I can show it off. So, whether it's used in any area, membership card production has its uses, and many of them are invisible. Don't think that making a batch of membership cards is just a waste of money. If you think about it that way, Then try to see what the situation was like before you got a membership card and before you got one.