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Membership management system, membership card, membership card reader

This article mainly explains the relationship between the membership management system, membership card, and card reader. These three are indispensable. Here, we will introduce several differences between them. Since many customers ask us questions, we have listed all these points.

Membership card productionThe old station was relocatedB2B procurement

Introduction to the membership management system

Simply put, a membership management system is an operational system that manages your membership information, data, and amounts. After issuing membership cards to customers, a dedicated system is needed to track the card. That's why membership management systems were born. Our system can implement basic functions such as discounts, points, consumption, and top-ups. These corresponding features enable business owners to achieve different marketing goals.

Membership management system

Membership management system functions

1.Points marketing

Points distribution is flexible, supporting different member levels to receive different points rewards. When members make purchases, the system automatically calculates rewards based on spending amount and issues them to the card. Points are used in various ways, supporting points for cash-out, gift redemption, and electronic coupons, fully leveraging points stickiness and encouraging repeat purchases among members.

II:Membership top-up

Top-up discount rules can be set freely, supporting rewards such as stored value credits, points, or electronic coupons when topping up. When members top up, the system automatically calculates rewards based on the stored value amount and issues them to the card.

3.Precision marketing

Based on member profiles, consumption behaviors, habits, and other factors, member groups are freely filtered to distinguish high-quality members, members with increased average order value, members with increased spending frequency, and undesirable members, thereby formulating targeted promotional activities. After analyzing and filtering member groups, various targeted promotional activities can be easily created within the system, with clear activity analysis reports provided after the campaigns end

4.Data analysis

It comprehensively tracks new member additions, transaction status, as well as the issuance and use of points, pre-deposits, and electronic coupons.

Member card swiping

 

Supporting products for membership management systems

1. Membership card

Only after issuing membership cards to customers can we use the membership management system. Membership cards can be made as magnetic stripes or chips, and different methods require different swiping methods. If you use a magnetic strip, you need to place the card on the machine, make full contact, and swipe in one direction.

If it is a chip manufacturing method, then simply place the card on the machine to sens.

Membership card

 

2: Card reader

The function of the card reader is to input the membership card's contents into the system for the system to record this information. Simply put, after issuing the card to a customer and making a purchase, they just need to place the card on the reader to sense it, and the business owner can access the member's relevant information, including the amount, membership level, registration date, and more. Therefore, the main function of a card reader is to perfectly connect the card to the system.

IC card reader

IC card reader

Magnetic stripe card readerMagnetic stripe card reader


MeWe can develop various membership management systems and supporting products, used in supermarkets, hospitals, hotels, guesthouses, beauty salons, and dozens of other application venues. We welcome you to contact us. We guarantee quality and offer great value for money, making us a trustworthy partner.

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